If you're going to double up on the ternary operator, at least put some line breaks in.

side = BUY == strBuySell ? SideBuy : SELL == strBuySell ? SideSell : SideNull;


vs.


side = 
    BUY == strBuySell ? SideBuy : 
    SELL == strBuySell ? SideSell : 
    SideNull;